People-First Recruitment for the Drinks Industry
The Whisky industry runs on relationships, it always has. But too often, recruitment firms default to box-ticking, spamming CVs, and consultants who couldn’t tell a wash still from a warehouse. DrinkAbility exists to change that.
Founded in 2017 by Nicola McRedmond, DrinkAbility brings over two decades of recruitment expertise, shaped entirely around the people and businesses of the global drinks industry. The approach is direct, personal, and built for the long term, because in this industry, the wrong hire doesn’t just cost money, it costs culture.
A Different Kind of Recruiter
DrinkAbility doesn’t just fill vacancies, we challenge assumptions, offer honest market insight, and work to understand the story behind a role before we ever begin a search. For companies, that means candidates who don’t just meet the brief, they fit the business, strengthen the team, and stay. For candidates, it means support that doesn’t end at the offer stage.
With a particular focus on the Whisky industry, every search receives full commitment from start to finish — focused, carefully managed processes that take culture, values, and long-term fit seriously.
One client put it simply: “Working with DrinkAbility has been an absolute game-changer. Nicola took the time to truly understand our company culture, goals, and the kind of talent that would thrive here. They don’t just fill roles, they find the right people who fit with our team and vision.”
Executive Search
At a senior level, hiring becomes something altogether more significant. It’s reputation management, business transformation, and future-proofing rolled into one decision. DrinkAbility’s Executive Search service is designed for exactly this: connecting premium drinks and whisky businesses with leadership talent who don’t just occupy a seat at the table, but shape the direction of the business. From Sales Directors and CFOs to Operations Leaders and Managing Directors, the focus is always on depth over speed, and quality over volume.
DrinkAbility Coach
Alongside its recruitment work, DrinkAbility has launched a complementary coaching arm: DrinkAbility Coach.
Where most coaching or outplacement providers work across sectors, this offering is built specifically for the drinks industry, and that specialism makes all the difference. Services span individual career and development coaching, leadership programmes, outplacement and redundancy support, and corporate advisory for businesses looking to hire, retain, and develop their teams more effectively.
Coaching clients don’t disappear into a void afterwards, Nicola actively supports their ongoing career in the market, with the networks and credibility to make the right connections.
It’s talent care, built for a more human drinks industry.
Why DrinkAbility: In a sector built on craft and authenticity, it makes sense to work with a recruiter who holds those same values. DrinkAbility moves fast, talks straight, and genuinely cares, about the businesses it partners with, the candidates it supports, and the long-term health of an industry worth investing in.
Location
1 Golf Road
Clarkston
Glasgow
G76 7HU
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