The English Whisky Guild (EWG) have announced the appointment of Morag Garden as the Chief Executive Officer (CEO) of the EWG – the organisation’s first full-time employee.
Morag joins the EWG at a time when the English whisky industry is witnessing both remarkable growth and continued traction with whisky drinkers.
With circa 50,000 casks of English whisky predicted to be laid down by distillers by the end of 2024, the value of this maturing stock is forecast to exceed £1bn over the same period.
The EWG, which now consists of 23 member distilleries, selected Morag to spearhead the organisation following an extensive selection process. Morag joins the EWG following a distinguished career history including a decade at the Scotch Whisky Association and most recently, 18 months within a global sustainability consultancy.
“The appointment of Morag Garden as the CEO of the English Whisky Guild is a vote of confidence by the industry about its future role in the global whisky market” said Andrew Nelstrop, Chair of the EWG and owner of The English Whisky Co.
Morag’s background in legislation, production, and environmentalism will be valuable assets moving forward, as the EWG continues its mission to showcase the remarkable quality and diversity of English whisky – increasingly on a growing international stage.
“I am delighted to represent the English Whisky sector which is continuing to grow, innovate and produce the highest quality spirit” said Morag. “I am looking forward to working with EWG members, with our supply chain, government and other key organisations to deliver the EWG’s vision for English whisky to be recognised globally as a respected choice for whisky drinkers.”